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Better survey design improves respondent experience.
written by Keith Phillips The other day I was invited to take a survey by a business that I am a customer of. The invitation came through email and explained that the survey was brief (less than 3...
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What do Current DIY Users and Future Adopters Need to be Careful of When...
written by Paul Abbate Although DIY offers many powerful benefits in terms of low cost and high speed, there are some important caveats. The proliferation of DIY tools has made it very easy for people...
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How Dare You Ask Me That!
written by Keith Philips I was listening to the Mike and Mike show on ESPN radio this week (as an avid sports fan it’s pretty much a morning ritual) when I heard the story of the NBA commissioner David...
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Third Annual Quest Awards: Press Release
BDRC Continental, Qualtrics Labs, Inc. and Sinomonitor Take Top Overall Honors, While deKadt Marketing and Research and MMR Research Worldwide Earn the Highest Marks for Product Placement. Sinomonitor...
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NEW Issue of SSI Knowledgelink!
This issue of SSI KnowledgeLink focuses on the respondent. As an industry, it’s in our best interest to provide the best experience for our survey takers. We have three short articles highlighting how...
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New Issue of KNOWLEDGElink
Market research is affected by technology advances and societal influences. KnowledgeLink answers how to: Decide which quality-control questions are best for your next study, Quota and screen on income...
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Engaging Respondents for Richer Data
written by Daniel Somerset Every once in a while, it’s appropriate to take a step back from our day to day tasks and look at our overall processes. Are we treating our respondents the best that we can?...
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